So you just figured you’d come here, to the most hostile environment known to men, with no training of any kind, and see how it went?
Avatar was the biggest and best push for the so-called future of film: 3D! In the face of the popularity of piracy and ever-diminishing returns on films thanks to the Recession, Hollywood heads banged together to create something to seduce viewers all the way back to the cinema. What cannot faithfully be reproduced with a pirate copy? What will make people pay more to see a film at the cinema? That’s right, 3D! Never mind about interesting and novel scripts and storylines, or solid, believable characters. Just rehash an old storyline, imagine an entire planet, and film it in 3D. Make sure it costs a lot, spend millions on advertising, and charge ludicrous prices for the pleasure of watching it in three dimensions. Then watch the money roll in! And that’s what happened with Avatar. It wasn’t just James Cameron’s reputation that was on the line; the entire future of the Hollywood industry was on the line. Is there any other reason why a totally awful film would receive so many Oscar nominations? Continue reading